Project Overview
A complete redesign of an e-commerce platform focusing on user experience and conversion optimization.
The Challenge
The client was experiencing high cart abandonment rates and poor mobile conversion. The existing site had an outdated design, slow performance, and a confusing checkout process.
The Solution
I conducted extensive user research to identify pain points and opportunities. The redesign focused on creating a clean, modern interface with intuitive navigation, optimized product pages, and a streamlined checkout process. Special attention was given to mobile responsiveness and performance optimization.
The Results
The redesign resulted in a 35% decrease in cart abandonment, a 28% increase in mobile conversions, and a 42% increase in average session duration.
Project Gallery
E-commerce Redesign
UI/UX
E-commerce
Figma
Responsive Design